The Red Stripes

An East London corner shop was transformed by Red Stripe so that various different products joined together to make music every time a Red Stripe was picked up.

Sweet activation that will be talked about in the local community and encourage people to possibly pop down and pick one up to experience the music – I’m not certain it will encourage that pick up to transform to purchase, and the scale ability doesn’t allow for widespread activity, but the sentiment is nice

http://www.youtube.com/watch?v=GJ-RIbBFQAk

Marie

Bloggy

Jack Daniel's Barrel Tree

http://m.youtube.com/#/watch?feature=youtu.be&v=vfAwurp0Wsw&desktop_uri=%2Fwatch%3Fv%3DvfAwurp0Wsw%26feature%3Dyoutu.be

Renowned American whiskey brand Jack Daniel's has launched a festive, integrated marketing campaign by erecting a Christmas tree made solely out of barrels.

Last Christmas, Jack Daniel's kick-started a new tradition by creating its own version of a Christmas tree by erecting one made from oak barrels in its birth place Lynchburg, Tennessee. This year for the first time ever, they have granted permission for the tree to be built outside the U.S in London's iconic Covent Garden. 

London's nine-tiered 'tree' is made up of 140 oak barrels, shipped from the Jack Daniel Distillery in Tennessee, where they were previously used to mature the whiskey. The unique structure is decorated with garlands and covered in Christmas lights, switched on by Jack Daniel's legend Randy 'Goose' Baxter at the launch on 27^th November 2012.

To coincide with the lighting of the tree, the brand are releasing their limited edition Holiday Select 2012 Whiskey, giving fans the opportunity of purchasing a bottle at the tree.  This year's bespoke range contains the whiskey from the barrels used to build the Lynchburg barrel tree, and with only 3,000 bottles available to purchase, demand will be high for this festive treat.  Jack Daniel's will also be promoting their Tennessee Honey line which is available to purchase at the tree and in-store.

On top of Jack Daniel's OOH activity and Christmas TV ad, the campaign will also be supported by a range of tactics including an on-going social media campaign where users will have the chance to win bottles of the limited edition beverage.

Running from 27^th November to 28^th December, the campaign aims to communicate directly with audience members who appreciate the authenticity and heritage of the beverage.  The inspiration behind the campaign is reflected in there tagline 'It's not what's under the Tree, it's who's around it, the idea of uniting family and friends over the festive period.

Blazinstar Experiential were appointed to build and install the barrel tree and worked alongside Cirkle, Communicator, CCP Ltd, Iris and Kinetic agencies to bring this fully integrated campaign to life.

James Foley

Krug Institute of Happiness

A champagne-pairing dinner has been set up by Krug to try to bring happiness to the guests.

In the days before attending, guests answered a questionnaire, giving up information such as which piece of music makes them feel happy, their favourite sweet and the game they loved playing as a child. This allows Krug to sprinkle a few tailored crumbs of happiness over your evening.

In a  glass-clad private house in Highgate, an assortment of strangers sit down at large dinner tables and the head chef of Michelin-starred Viajante in Bethnal Green will be cooking their supper.

The idea behind the Institute of Happiness, Krug boss Olivier Krug explains, was to reflect the philosophy of the brand's creator, Johann-Joseph Krug.

"He wanted to create a champagne that every year would have the exact same taste, whatever the vintage — so that it always brought you exactly the same amount of happiness." 

But apart from inevitably enjoying the champagne and good food, what did that mean for the guests' genuine happiness?

"There are two types of happiness — the deep and meaningful and the fleeting pleasures. What we're talking about here is a perk that won't change your life but will put a smile on your face," says Professor Neil Frude, clinical psychologist at The Happiness Consultancy.

(words based on Evening Standard article 6 December 2012)

Sean

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'Just Sayin' App created by Ricky Gervais

 











Add Ricky Gervais to the growing list of celebrities turned entrepreneurs. On Wednesday, Mr. Gervais will unveil a new app called Just Sayin', that lets people record two-way voice conversations and broadcast them to Twitter and Facebook.

He believes the world needs an app that lets people talk as there's no better way to express your own opinion than in your own voice. Gervais is a big advocate of free speech and believes that often offense is the collateral damage of that. But it should be an aim. We don't want to hurt people, attack people -- but anything that is honest, thoughtful, interesting and possibly funny should be allowed.

Twitter doesn't stop anyone from tweeting again and again, it just breaks us up into little sound bites, and 'Just Sayin' adds a new dimension to this social media world that we're creating.

Innovation in Africa

Safaricom Limited in partnership with M-Kopa launched the first ever GSM enabled pay-as-you-go solar solution in the world that customer pay for using mobile money. Using embedded Safaricom enabled sim cards, M-Kopa Solar allows a customer to enjoy the use of a d.light solar home system, while paying daily installments of Kshs. 40 (approx. £0.40) via M-Pesa for a period of one year. An initial deposit of Kshs. 2,500 applies (approx. £250), following which customers pay for usage at their convenience.

http://www.contagiousmagazine.com/2012/11/safaricom_m-kopa.php

Punam

National History Museum - Treasures: The Hunt

In the run up to the launch of its new Treasures gallery – a permanent display of 22 key exhibits spanning 4.5 billion years (yes you did read that right, 4.5 BILLION years) - the Natural History Museum has organised a London-wide treasure hunt.

YAY!

To take part, just download a map from its site and visit any or all of the 12 historically significant locations indicated. At each destination you'll find an obvious stand and a textured picture representing one of the gallery 22 treasures - 'all' you need to do is make a rubbing of the item. For each rubbing you make, you'll get one entry into a prize draw, and the chance to win an invitation for you and 25 friends (25? I'd struggle for 5) to attend a special party in the Treasures gallery in December following the launch on 30th Nov.

A little convoluted from a promotional mechanic perspective if you ask me but then who doesn't love a treasure hunt? All over London?? That involves rubbing???  

Check it out:

http://www.nhm.ac.uk/visit-us/galleries/green-zone/treasures/the-hunt/index.html

#NOTHINGMISSED

Wax Live's #NOTHINGMISSED campaign to promote the launch of Canon's EOS M is now live! We've taken over both the Canon Facebook and Twitter pages and are going to be constantly engaging online over the coming weeks to promote our experiential activity!

We've got two teams visiting various events, venues and creative landmarks in London, Leeds, Bristol and Brighton where consumers can come down, have a play and try out Canon's latest member to the EOS family, the EOS M. 

We'll be inviting bloggers down to our events to get involved and encourage write-ups on the activity and the EOS M, and over time all the events are going to be listed on sites including leCool, View London, Timeout and Spoonfed.

We'll be uploading everyone's photos taken on the cameras at the events onto Facebook for people to view and tag themselves in the photos they took, and these can also be used to enter our competition on Twitter to win a trip to TOKYO and an EOS M! By Following @CanonUKandIE and joining in our photo challenges, users will be in with a chance to have a trip to Japan! We'll have a creative photo challenge every week where users will be asked to  take a photo that best sums up the #tag theme.

This Saturday and Sunday kicks off the first of our events, a Bike Polo tournament in London Fields and Art Junky's Vintage Fair in Brighton. 

Be sure to go to Facebook.com/canonukltd and Twitter.com/@canonukandie to be kept up to date and miss nothing!

#NOTHINGMISSED

Domino's - Delivering movies

Domino's is offering a free movie with their pizza!

Customers will be given a movie download code when ordering a pizza online and can then start the movie stream via desktop computer, tablet or mobile device.

The Pizza Box Office promotion will offer films as soon as they are available to buy on DVD, which Domino's claims means that many titles will be available before they reach most other film subscription services.

That's my evening sorted.

Anna (aka the pizza monster)

Rekorderlig Swedish Winter Forest bar

Rekorderlig Swedish Cider created a pop up Winter Forest Bar at the Old Truman Brewery in Brick Lane, complete with pine trees, fairy lights and wild foliage.  There was Scandinavian food by Norse by Norsewest (including meatballs and Elk sausage rolls), top Swedish DJs and (of course!) lots of cider. Specifically the bar was promoting Rekorderlig's limited edition "Winter Cider" with apple, cinnamon and vanilla served hot or cold over ice with a slice of orange, or consumers could try a cider cocktail. Tickets were £5, including a Rekorderlig tasting tray. If you couldn't make it, the brand was also offering the chance to win the ultimate Beautifully Swedish winter experience at home, with goodie bags featuring winter cider and glassware, forest scented candles, blankets and an exclusive playlist.

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Covent Garden Soup Co experiential activity

Covent Garden Soup Co experiential activity

While passing through Covent Garden recently I spied a giant carton with a ladle propped against it. Upon further investigation, it turned out to be an experiential activity rig for the Covent Garden Soup company, and the ladle was actually a giant SLIDE! A selection of soups were being sampled too, so even if you didn't want to relive your childhood by whooshing down the ladle, you could still get involved.

http://now-here-this.timeout.com/2012/11/15/in-pictures-its-a-slippery-slope-at-the-giant-covent-garden-soup-slide/

Ever regretted that text you sent?

Ever left a voicemail, or sent a text, video or photo on a night out and regretted it?

Well, there’s now an ‘app for that!’

3 apps below that allow you to send messages and either set time limits before completely destroying them or being able to recall messages even after people have read them….All free to download on Apple or Android.

WICKR 
 Send free, secure & private self-destructing text, voice, video and pictures app to app worldwide, without leaving a trace.

 

https://itunes.apple.com/gb/app/wickr-secure-private-self/id528962154?mt=8

Tiger Text

Used for businesses for secure information transfer – but is now also available to consumers.

http://www.tigertext.com/consumer/

Snapchat

A small team of four Stanford friends developed Snapchat – a new way to share photos with friends and family.

It’s based on the philosophy that great conversations are shared, enjoyed, but not saved.

http://www.snapchat.com/#

Punam

Tesco's Alessi promotion

Tesco are currently running a promotion until Christmas whereby for every £20 you spend, you receive a voucher.  5 vouchers entitle you to purchase Alessi cutlery worth £35 for just £5. 

http://www.tesco.com/direct/alessi-cutlery/

A really effective promotion that plays on people’s aspirational desires, and helps to drive loyalty.  

A Tesco consumer is unlikely to shop in Asda for one of their shops because they’ll miss out on a valuable voucher! And of course, no consumer is going to want just one set, they’re likely to keep on shopping for at least 4 or 5 sets!

Marie

Real Postcards from your phone

This is one of those simple 'why hasn't it been done before?' ideas.

Now you don't have to search for the perfect postcard from the giftshop, and pay over the odds for a stamp.

With the genius app called ' bypost' you can select your own holiday snap ( or any snap come to think of it) from your phone, write your own message to those back home and it's transformed into a real postcard, delivered to your loved one for under a quid.

A great example of 'old' & 'new' coming together in a really useful little app.


Phil P

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The Art Of Lettering

It's often forgotten that typography can make us 'feel' something just as much as an image.

Seb Lester designs beautiful type for brands and his work bridges the gap between art and copy, literally.


www.seblester.co.uk


Lovely stuff.

Phil P.

Volkswagen: Street Quest

Love it or hate it...

Marmite are sponsoring the Oxford Street lights this year, shoppers will be able to upload photos of themselves pulling "love it" or "hate it" expressions via the Marmite website or a camera to be installed at a Bond Street bus stop.

The pictures will then be projected on a screen above Selfridges…those taking part will be given an allotted time for when their picture will be projected…

Lights also show Santa Claus tasting marmite and flashing green!

http://www.marketingmagazine.co.uk/news/rss/1152796/Marmite-sponsor-Oxford-Streets-Christmas-lights/

I ‘Love it’.

Nestle we will find you

Nestle - we will find you

Nestle UK has launched an innovative sales promotion campaign called 'We Will Find You' where they have embedded GPS chips into six lucky wrappers of KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk chocolate bars. Should you open one of them, the GPS will activate and send a signal through to the company's control room. A team of 'commandos' will then be despatched in a helicopter to your exact location within 24 hours and deliver you a briefcase containing £10,000 in cash.

The campaign is supported by around 3,000 posters (tube, outdoor) and TV: http://www.youtube.com/watch?v=sk2Lfgh1c4Q

The ad says they will 'scramble a crack team of highly trained individuals' to locate the owner of the lucky chocolate. 'They will board a helicopter, find the special bar and give the owner £10,000.'

Nestle believes the promotion 'will particularly appeal to men'.

Punam

Argos 'Toy Exchange' for Christmas

Argos have launched their toy exchange for Christmas. The scheme encourages consumers to bring in their unwanted toys, toys will be donated to Barnardo’s children’s charity and the consumer will in return get a £5 voucher to spend in store (£35 minimum spend) for a new toy.

The campaign is also supported by ATL ads (using the alien family) and is trending on twitter under #argostoyexchange.

http://www.homeretailgroup.com/news-and-media/news.aspx?smlbus=1519&article=4522

Laura

McCain Chips Tonight

McCain Foods have launched a £2.5m multimedia advertising campaign encouraging consumers to have ‘chips tonight’ the heart of the campaign is an innovative national outdoor campaign.
Each outdoor ad is tailored to its location for example consumers passing near Dudley Zoo will be asked to ‘Roar, if you’re having chips tonight’, Tottenham Court Roads ad encourages consumers to ‘High Five’ a 3D hand on the poster if you’re having chips tonight. The poster then spits out a coupon for 50p off your next purchase of McCain chips….

Laura 

T-shirt OS

Currently in development, a collaboration between agency work-club.co.uk, Ballantines, and Cure Circuit – an extremely cool T-shirt which you can send updated comms to from your mobile and it shows up instantly - very cool

http://www.youtube.com/watch?feature=player_embedded&v=KoQN3AWNrGI

Facebook page:

https://www.facebook.com/ballantines/app_389541127745161

Marie

Kit Kat Biggest Break

Kit Kat wants to create the 'world's biggest break' by asking you to send your friends a break. The breaks seem to be pre-loaded YouTube clips. These will all be sent out at the same time on the same day to create 'the biggest break' let's see shall we…

https://www.facebook.com/kitkatuk/app_539643532717501

Strongbow digital bottle caps

Interesting from Strongbow, they’ve created ‘the world’s first digital bottle top’ so when you open a bottle it triggers unexpected things in bars and at events (eg turning on projections, shooting confetti). It even checks you into your location. Their events are coming soon.

Nice experiential.

http://www.start-cap.com/

Heineken

James Bond meets Heineken

 https://www.facebook.com/heineken/app_448213661885294

Lucy x

Top Shop - Unique Live

Fashion Week showcase put fans and customers at the heart of a 'social entertainment' experience

On Sunday 16 September, Topshop was at the centre of the fashion world for a few crucial moments as it revealed its Spring Summer 2013 collection at the height of London Fashion Week.

The trend-setting retailer promised an unprecedented level of interactivity and delivered: the Topshop Unique Spring Summer 2013 catwalk reached two million people in over 100 countries. The event was designed to encourage viewers that were live-streaming the show to personalise and share aspects of the experience as it took place in real time in London's Bedford Square. The Customise the Catwalk feature allowed users to not only select and order key looks and accessories, but also change the colour to their preferred option before pulling the trigger on a purchase. Garments ordered from the runway were being made available with delivery 'three months ahead of industry lead times'.

Topshop also partnered with Facebook to develop a Shoot the Show function, a camera button embedded within the livestream window that let viewers click to snap pictures of their favourite looks, which were they were then invited to share directly with Facebook friends and the wider world.

Watch the video herel http://bit.ly/Qlqh7W 

Captain Morgan - free glass tankard

Captain Morgan's Spiced Rum are giving away 10,000 free glass tankards.
Codes can be found on 70cl and 1l bottles in Asda, Tesco, JS, Morrisons and Co-Op

http://on.fb.me/U3gLc6 

Converse - Pro Streets

Converse have announced the launch of Pro Streets, a European-wide game, launching in London on August 29 that encourages you to celebrate the unique creativity of your local area, by showing off your most original moves. It's up to you how you showcase what makes your area special. Your moves can be anything from dance routines, skate tricks, MC battles, ball-skills – just make sure they're an expression of who you are.

Your creativity will be captured by special cameras and uploaded as a video onto the Pro Streets website: prostreets.com
Taking place in six of the world's most culturally diverse cities: London, Paris, Madrid, Berlin, Amsterdam and Milan, Pro Streets celebrates the launch of Converse's new Pro Leather range, Pro Leather Vulcs. Converse will bring Pro Streets to life in London with special cameras set up in five iconic boroughs: Brixton, Camden, Finsbury Park, Ladbroke Grove and Mile End.
You and your friends can then support and promote your favourite films online, and at the end of the game Converse will celebrate the cities, neighbourhoods and individuals with the most incredible talent.

Grolsch interactive

Digital ad linking online experience to mobile interaction, "So, you've found Journt, the Netherland's most notorious police officer," growls the voiceover.

The voiceover continues: "The man who never speaks, hears everything. Text him your name, and if it sounds familiar, he'll buy you a beer." Interesting take on sampling.

http://www.grolsch.co.uk/

Intel's vending machine

A giant vending machine landed in Covent Garden last Friday, dispensing free consoles, laptops and prize toys from yesteryear. Intel’s Project Monument drew surging crowds of smiling Londoners, who cheered one another on, looked on in awe (and in some cases, envy) and awaited their turn with eagerness.

As well as the generous vending machine, the event also led visitors down memory lane with a space hopper race, Scalextric, a novelty photo booth…everything from the super-toys of yesterday (and today) through to the quirky reminders of our childhood.

http://londonist.com/2012/08/in-pictures-intels-giant-vending-machine-in-covent-garden.php

Marie

The Echo Temple

http://www.youtube.com/watch?v=Ufro55cTp7w&feature=player_embedded

The Echo Temple allowed users to play virtual instruments by moving their body in front of motion-tracking cameras. The unique musical experience conducted the audience was concepted by Mother New York and was the centrepiece of Kyocera's activation at Virgin mobiles Free Fest, a full day music festival featuring Cee Lo, Patti Smith etc attended by 50,000+ people.

Tesco's taking over

UK's 'first virtual interactive shop' at Gatwick Airport

It is being billed as the UK's first virtual interactive shop. Tesco - Britain's biggest retailer - is trialling the technology at London's Gatwick Airport. It aims to solve the problem of an empty fridge the day you arrive back home from your holidays.

http://www.bbc.co.uk/news/business-19151696

Punam

Fruitful idea

How do you show that a brand of fruit juice is 100% natural?

How about growing packaging made of real fruit?

This idea for Camp Juice picked up a silver Lion at Cannes, I feel that Gold might have been more deserved.

Using special technology that they developed, plastic molds were placed around fruit buds, and the fruit 'grew' into the molds.

They then placed the fruit packs in the fruit aisle to serve as living, juicy POS. A simple thought, beautifully executed.


Phil P.

Dollar Shave Club

Dollar Shave Club couldn't be simpler. Select one of our great razors, pay one low monthly fee, and we send 'em right to your door. No more over-paying for fancy brand name shave tech. No more forgetting to buy your blades. Check out http://www.dollarshaveclub.com or on youtube

http://www.youtube.com/watch?feature=player_embedded&v=ZUG9qYTJMsI

Really nice funny tongue in cheek viral video view of Dollar Shave Club. Simple message delivered well. 5,257.347 views since March, it only cost $4,500 to make.

Shave time. Shave money.

Not in the UK yet but recognises this and prompts data capture.

We 'Like' C&A Fashion Like

Can a high street retailer solve one of women's biggest problems of insecurity while shopping? C&A Brazil had a good crack. They took the insight of opinions being central to womens' decision making when buying clothes, and innovated the shopping experience. 

The execution is beautifully simple. C&A Brazil invited women to go on their Facebook page and 'like' pieces of clothing that appealed to them. Hangers in store then displayed how many people had 'liked' an item in real time; giving an indication of it's popularity to help shoppers with their selection.

A great example of a retailer serving shoppers needs, whilst successfully marrying online and offline worlds. Hats off to them.

http://www.canneslions.com/work/2012/promo/entry.cfm?entryid=28295&award=4