Tuesday 18 September 2012

Top Shop - Unique Live

Fashion Week showcase put fans and customers at the heart of a 'social entertainment' experience

On Sunday 16 September, Topshop was at the centre of the fashion world for a few crucial moments as it revealed its Spring Summer 2013 collection at the height of London Fashion Week.

The trend-setting retailer promised an unprecedented level of interactivity and delivered: the Topshop Unique Spring Summer 2013 catwalk reached two million people in over 100 countries. The event was designed to encourage viewers that were live-streaming the show to personalise and share aspects of the experience as it took place in real time in London's Bedford Square. The Customise the Catwalk feature allowed users to not only select and order key looks and accessories, but also change the colour to their preferred option before pulling the trigger on a purchase. Garments ordered from the runway were being made available with delivery 'three months ahead of industry lead times'.

Topshop also partnered with Facebook to develop a Shoot the Show function, a camera button embedded within the livestream window that let viewers click to snap pictures of their favourite looks, which were they were then invited to share directly with Facebook friends and the wider world.




Watch the video herel http://bit.ly/Qlqh7W 

topshop_soc1.jpg




topshop_soc2.jpg

Monday 17 September 2012

Captain Morgan - free glass tankard

Captain Morgan's Spiced Rum are giving away 10,000 free glass tankards.
Codes can be found on 70cl and 1l bottles in Asda, Tesco, JS, Morrisons and Co-Op



Wednesday 12 September 2012

Converse - Pro Streets




Converse have announced the launch of Pro Streets, a European-wide game, launching in London on August 29 that encourages you to celebrate the unique creativity of your local area, by showing off your most original moves. It's up to you how you showcase what makes your area special. Your moves can be anything from dance routines, skate tricks, MC battles, ball-skills – just make sure they're an expression of who you are.




Your creativity will be captured by special cameras and uploaded as a video onto the Pro Streets website: prostreets.com
Taking place in six of the world's most culturally diverse cities: London, Paris, Madrid, Berlin, Amsterdam and Milan, Pro Streets celebrates the launch of Converse's new Pro Leather range, Pro Leather Vulcs. Converse will bring Pro Streets to life in London with special cameras set up in five iconic boroughs: Brixton, Camden, Finsbury Park, Ladbroke Grove and Mile End.
You and your friends can then support and promote your favourite films online, and at the end of the game Converse will celebrate the cities, neighbourhoods and individuals with the most incredible talent.

Wednesday 5 September 2012

Grolsch interactive

Digital ad linking online experience to mobile interaction, "So, you've found Journt, the Netherland's most notorious police officer," growls the voiceover.

The voiceover continues: "The man who never speaks, hears everything. Text him your name, and if it sounds familiar, he'll buy you a beer." Interesting take on sampling.

http://www.grolsch.co.uk/