Volkswagen: Street Quest

Love it or hate it...

Marmite are sponsoring the Oxford Street lights this year, shoppers will be able to upload photos of themselves pulling "love it" or "hate it" expressions via the Marmite website or a camera to be installed at a Bond Street bus stop.

The pictures will then be projected on a screen above Selfridges…those taking part will be given an allotted time for when their picture will be projected…

Lights also show Santa Claus tasting marmite and flashing green!

http://www.marketingmagazine.co.uk/news/rss/1152796/Marmite-sponsor-Oxford-Streets-Christmas-lights/

I ‘Love it’.

Nestle we will find you

Nestle - we will find you

Nestle UK has launched an innovative sales promotion campaign called 'We Will Find You' where they have embedded GPS chips into six lucky wrappers of KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk chocolate bars. Should you open one of them, the GPS will activate and send a signal through to the company's control room. A team of 'commandos' will then be despatched in a helicopter to your exact location within 24 hours and deliver you a briefcase containing £10,000 in cash.

The campaign is supported by around 3,000 posters (tube, outdoor) and TV: http://www.youtube.com/watch?v=sk2Lfgh1c4Q

The ad says they will 'scramble a crack team of highly trained individuals' to locate the owner of the lucky chocolate. 'They will board a helicopter, find the special bar and give the owner £10,000.'

Nestle believes the promotion 'will particularly appeal to men'.

Punam

Argos 'Toy Exchange' for Christmas

Argos have launched their toy exchange for Christmas. The scheme encourages consumers to bring in their unwanted toys, toys will be donated to Barnardo’s children’s charity and the consumer will in return get a £5 voucher to spend in store (£35 minimum spend) for a new toy.

The campaign is also supported by ATL ads (using the alien family) and is trending on twitter under #argostoyexchange.

http://www.homeretailgroup.com/news-and-media/news.aspx?smlbus=1519&article=4522

Laura

McCain Chips Tonight

McCain Foods have launched a £2.5m multimedia advertising campaign encouraging consumers to have ‘chips tonight’ the heart of the campaign is an innovative national outdoor campaign.
Each outdoor ad is tailored to its location for example consumers passing near Dudley Zoo will be asked to ‘Roar, if you’re having chips tonight’, Tottenham Court Roads ad encourages consumers to ‘High Five’ a 3D hand on the poster if you’re having chips tonight. The poster then spits out a coupon for 50p off your next purchase of McCain chips….

Laura 

T-shirt OS

Currently in development, a collaboration between agency work-club.co.uk, Ballantines, and Cure Circuit – an extremely cool T-shirt which you can send updated comms to from your mobile and it shows up instantly - very cool

http://www.youtube.com/watch?feature=player_embedded&v=KoQN3AWNrGI

Facebook page:

https://www.facebook.com/ballantines/app_389541127745161

Marie

Kit Kat Biggest Break

Kit Kat wants to create the 'world's biggest break' by asking you to send your friends a break. The breaks seem to be pre-loaded YouTube clips. These will all be sent out at the same time on the same day to create 'the biggest break' let's see shall we…

https://www.facebook.com/kitkatuk/app_539643532717501

Strongbow digital bottle caps

Interesting from Strongbow, they’ve created ‘the world’s first digital bottle top’ so when you open a bottle it triggers unexpected things in bars and at events (eg turning on projections, shooting confetti). It even checks you into your location. Their events are coming soon.

Nice experiential.

http://www.start-cap.com/