Bushmills Whisky Shwood Sunglasses

BUSHMILLS WHISKY x SHWOOD SUNGLASSES



A unique collaboration between wooden eyewear manufacturer Shwood , Boston boutique Bodega and Bushmills Irish Whiskey has resulted in limited edition sunglasses made from genuine Irish whiskey barrels that come packaged in a custom wooden whiskey crate and a crowbar. This great cross-sector collaboration has created a premium, cleverly branded product from upcycled materials.

The run of Shwood’s “Canby” frame style was limited to 100 pieces, handcrafted in its Portland, Oregon woodshop. The frames were made from White Oak, which dated back over 100 years, and the optical quality Carl Zeiss lenses offer 100% UVA/UVB protection. The handcrafted wooden eyewear comes packaged in a custom wooden whiskey crate, with a crowbar to pry it open.






Sean

Hailo cab

Activated by a cabbie

I had a lovely chat with a cabbie the other day who was raving about about this brilliant new service: Hailo Cab.  He was so enthusiastic I had to check it out:

http://hailocab.com/

Essentially it's an app you download to your Android/iPhone and in just 2 taps you can order a black cab.  It works via GPS to notify your nearest Hailo cab driver of your location.  A countdown clock then appears so you can see when he'll arrive and you get his photo and reg number.  You can even press the call button to be connected directly to your driver.  Pay by cash or card, either way a receipt is emailed directly to you.  And as they're required to wait 5 min for you -without the meter running - no more standing on the street in the rain waiting for a cab, just find somewhere dry to wait!

I haven't had  chance to use it yet but I have downloaded the app and I'm looking forward to trying it next time I'm trying to find a cab on a rainy day.

 

Jennifer Thomas

KLM Surprise

Check into your KLM flight via Foursquare or message them via Twitter once you've checked in at the airport and you too might find yourself bombarded by a film crew while a member of staff gives you a little personalised gift.  How do they personalise it?  They have a nosey around your Facebook/Twitter page. 

http://www.youtube.com/watch?v=pqHWAE8GDEk&feature=share

Although I think KLM are very good at nice little personal touches (I love the free personalised luggage tags they sent me after I designed them on their site) I find this just a little bit creepy.  I'm all for interacting with a brand and (generally) happy for them to interact back but I think a personalised gift based on what I've been talking about on my Facebook page is a bit too Big Brother. 

Jennifer Thomas

Fast Company

If you don’t subscribe to Fast Company yet, I’d definitely recommend it, alongside mashable (which you can also get as an app)

Here is a link to their list of the top 50 most innovative companies 2012

www.fastcompany.com/most-innovative-companies/2012

Some surprises in the top 12...



Cheers
Sean

eBay.co.uk £5 coupon promotion

I love eBay, especially finding bargains! what better way is there to grab a bargain AND get an extra £5 off with a promotional coupon. To show there fans how much they love them, they will be giving you £5 to redeem on any purchase, but you got to be fast as they're only giving away 50,000 vouchers!

So it all began late last night when I was browsing eBay for a bargain, I received a text telling me eBay are offering £5 off on any purchase if you go to their Facebook page and 'Like' it, this will then notify you on the promotional code to use at the checkout, brilliant!

I had my doubts if I am honest so I decided to buy something cheap like 2x car air fresheners (They were called California Scents if you wanted to know, also if you haven't heard of them BUY one they're really good). Anyways moving on make a purchase and put the code in at the checkout, if successful your item will be £5 cheaper or FREE if you purchase something of the value of £5 or less, but there was a catch you could only use the code once per PayPal account.

I won't lie.... I used multiple PayPal accounts to buy more items.... I love eBay!

Gary

Rumbling tummies rejoice!

McCain has unveiled its latest advert with its 'scratch and sniff' concept - where the ads literally smell like freshly baked potatoes. The bus shelter ads are 3D and ooze the smell of a freshly baked jacket potato and the 3D jacket potato is also heated.

The adverts issue money-off vouchers for everyone who presses the button!

The smelly adverts are part of McCain’s new campaign celebrating the launch of their new frozen jacket potato and is the biggest ad campaign since the famous McCain Oven Chips in 1979.

The potato aroma took three months to develop as they teamed up with a specialist scent lab to ensure they got the potato smell just right….

Laura

Instaprint

A cool project I saw on Kickstarter and thought it might work for Southern Comfort in high energy bars and clubs.

Instaprint is a location based instagram printer - it's been described as the love child of polaroid and instagram.



There's a nice video on their site http://instaprint.me/ and here's the blurb...

Instagram has brought the nostalgia of old Polaroid prints back to modern day, but deep down we all still miss the uniqueness of those square little photos you'd hold comfortably in your hand. So, we made Instaprint.

Each Instaprint box is set with its location or a specific hashtag. Any Instagram tagged with that location or hashtag will pop out of the Instaprint box, giving you a modern day photo booth.

To stay true to the old days, Instaprint uses a new inkless printing. Similar to how instant film once worked, the color for the prints comes from the paper itself. No ink necessary.