Intel's vending machine

A giant vending machine landed in Covent Garden last Friday, dispensing free consoles, laptops and prize toys from yesteryear. Intel’s Project Monument drew surging crowds of smiling Londoners, who cheered one another on, looked on in awe (and in some cases, envy) and awaited their turn with eagerness.

As well as the generous vending machine, the event also led visitors down memory lane with a space hopper race, Scalextric, a novelty photo booth…everything from the super-toys of yesterday (and today) through to the quirky reminders of our childhood.

http://londonist.com/2012/08/in-pictures-intels-giant-vending-machine-in-covent-garden.php

Marie

The Echo Temple

http://www.youtube.com/watch?v=Ufro55cTp7w&feature=player_embedded

The Echo Temple allowed users to play virtual instruments by moving their body in front of motion-tracking cameras. The unique musical experience conducted the audience was concepted by Mother New York and was the centrepiece of Kyocera's activation at Virgin mobiles Free Fest, a full day music festival featuring Cee Lo, Patti Smith etc attended by 50,000+ people.

Tesco's taking over

UK's 'first virtual interactive shop' at Gatwick Airport

It is being billed as the UK's first virtual interactive shop. Tesco - Britain's biggest retailer - is trialling the technology at London's Gatwick Airport. It aims to solve the problem of an empty fridge the day you arrive back home from your holidays.

http://www.bbc.co.uk/news/business-19151696

Punam

Fruitful idea

How do you show that a brand of fruit juice is 100% natural?

How about growing packaging made of real fruit?

This idea for Camp Juice picked up a silver Lion at Cannes, I feel that Gold might have been more deserved.

Using special technology that they developed, plastic molds were placed around fruit buds, and the fruit 'grew' into the molds.

They then placed the fruit packs in the fruit aisle to serve as living, juicy POS. A simple thought, beautifully executed.


Phil P.

Dollar Shave Club

Dollar Shave Club couldn't be simpler. Select one of our great razors, pay one low monthly fee, and we send 'em right to your door. No more over-paying for fancy brand name shave tech. No more forgetting to buy your blades. Check out http://www.dollarshaveclub.com or on youtube

http://www.youtube.com/watch?feature=player_embedded&v=ZUG9qYTJMsI

Really nice funny tongue in cheek viral video view of Dollar Shave Club. Simple message delivered well. 5,257.347 views since March, it only cost $4,500 to make.

Shave time. Shave money.

Not in the UK yet but recognises this and prompts data capture.

We 'Like' C&A Fashion Like

Can a high street retailer solve one of women's biggest problems of insecurity while shopping? C&A Brazil had a good crack. They took the insight of opinions being central to womens' decision making when buying clothes, and innovated the shopping experience. 

The execution is beautifully simple. C&A Brazil invited women to go on their Facebook page and 'like' pieces of clothing that appealed to them. Hangers in store then displayed how many people had 'liked' an item in real time; giving an indication of it's popularity to help shoppers with their selection.

A great example of a retailer serving shoppers needs, whilst successfully marrying online and offline worlds. Hats off to them.

http://www.canneslions.com/work/2012/promo/entry.cfm?entryid=28295&award=4

I'm on top of the world!!

I'm not sure how this 'activates people' or activates anything for that matter – other than turning my knees to water – but I had to share because this is AWESOME (for once used in the true sense of the word).

Enjoy the awe…

http://www.willpearson.co.uk/virtual-tour/gigapixel-view-from-the-top-of-the-shard/

Matt