Smirnoff VIP access card

Diageo GB is offering exclusive Madonna content via an on-pack and online promotion, as part of its partnership between Smirnoff No.21 Vodka, Madonna and Live Nation Entertainment.

245,000 glossy red limited edition packs are set to land on shelves from late April and will contain a special VIP access card.

Each card holds a unique code which, once entered into a dedicated VIP Facebook page, unlocks a host of exclusive content including an exclusive download of Madonna’s latest remix track ‘Give Me All Your Luvin’ – Just Blaze Bionic Dub’.

Once on the page consumers will also have the chance to win VIP Madonna concert tickets.

The Smirnoff Limited Edition pack and VIP access activity will be supported by a multi-million pound investment encompassing a TV ad, digital content and PR. They are also creating striking POS kits and display units to signpost the activity and help drive sales for retailers.

Genius or a Nightmare...

You decide.

Craig

Party Terminal

To launch their black cherry flavour to the UK last September, Red Stag created the “Party Terminal” at Gatwick airport using the augmented reality software MagicSymbol.

The “Party Terminal” targeted groups of lads heading abroad on holiday using an attractor video which featured a promo girl beckoning passersby saying “Hi there, welcome to Red Stag’s Party Terminal. Touch-in below and join in the party!”.

All consumers needed to do to interact was stand in front of a screen for the camera to capture the scene. They then appeared on-screen with promo girls dancing beside them as if they have been transported to a virtual party.

Participants could then share their personalised video of the experience via Facebook, before enjoying a sample of Red Stag from the promotional bar. It was such a success that it was later rolled out across other European airports.

Citizen M

Citizen M is a really cool boutique hotel that exists in Amsterdam and Glasgow.  They’ve got a great brand personality and look and feel, and they’re coming to London.  They’ve just launched a facebook campaign encouraging people to like the page by clicking on a button called ‘happy citizens click here’. By clicking the button, you submit your facebook profile photo to be used on a big billboard which will be erected in London for their launch, and are automatically entered into a draw to win tickets to their launch party. 

Very cool brand, and their launch, I don’t doubt, will live up to their cool persona.

Marie

Hello, is it Tea you're looking for?

Lionel Richtea and Mr T teabag holder

http://www.etsy.com/listing/81628051/hello-lionel-richie-ritchie-teapot-tea

Genius!

Hug a vending machine, get free Coke

By Vicki

Coca Cola’s ‘Spread Happiness’ global campaign has sparked a unique activation in Singapore. Interactive vending machines were placed on student campuses, simply branded with ‘Hug Me’. As well as the warm fuzzy feeling from embracing a hug, the machine then dispenses a free coke. The popularity has seen people queuing to give the vending machine hug as well as sharing pictures and videos on social media.

The hug machines have been such a huge success, there are now plans to roll it out across Asia – no word as yet as to whether it will come to the UK, but let’s hope it comes to the infamous bus stop on TCR!

http://www.youtube.com/watch?NR=1&v=38Wn-tMeqUs&feature=endscreen

Plus this ‘Coke machine of happiness’ in Boston is pretty awesome too

http://www.youtube.com/watch?v=MvGUe--w78Q&feature=related

'Bee-Surprised'

To celebrate the launch of Jim Beam Honey this April, Central London will become home to a giant beehive where Londoners have an exclusive chance to try out the new flavour!

Consumers can step inside the ‘hive’ and ‘bee-surprised’ by what the Jim Beam team has to offer. It’s free to enter the bar and everyone gets two complimentary drinks! There will even be a pair of freerunner beekeepers to bee-dazzle the guests.

 

So make a bee-line for Broadgate Circle on Thursday 26 April and Friday 27 April from 6 - 9pm because you’ve got to see it to bee-lieve it!