Fruitful idea

How do you show that a brand of fruit juice is 100% natural?

How about growing packaging made of real fruit?

This idea for Camp Juice picked up a silver Lion at Cannes, I feel that Gold might have been more deserved.

Using special technology that they developed, plastic molds were placed around fruit buds, and the fruit 'grew' into the molds.

They then placed the fruit packs in the fruit aisle to serve as living, juicy POS. A simple thought, beautifully executed.


Phil P.