An East London corner shop was transformed by Red Stripe so that various different products joined together to make music every time a Red Stripe was picked up.
Sweet activation that will be talked about in the local community and encourage people to possibly pop down and pick one up to experience the music – I’m not certain it will encourage that pick up to transform to purchase, and the scale ability doesn’t allow for widespread activity, but the sentiment is nice
http://www.youtube.com/watch?v=GJ-RIbBFQAk
Marie
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