If you remember the Delite-o-Matic vending machine installation a few months back (people hitting a button up to 1000 times to get a free sample), you’ll probably love this new, experimental sampling installation they’ve just created to get new flavours in peoples hands! So as part of their special research into human/snack behaviour, Fantastic Delites created a human mouse lab experiment to see how far people were willing to go on a human size running wheel, just to get a free packet of Fantastic Delites.
James L
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