A proud yet friendly demonstration, suitable for Canadians and Molson Canadian. Only Canadians can open the Molson Beer Fridge.
#IAMCANADIAN
People have long made fun of Canadians for being too nice, but it turns out that the Canadian generosity of spirit comes in handy when you have a hankering for a cold beer. Molson placed bright red refrigerators in cities, on piers, and even along remote roadsides across Europe over 10 days. The catch? They were only accessible by scanning a Canadian passport. Once opened--by a Canadian--the fridge revealed a stock pile of Molson Canadian beer, which could be enjoyed by all.
Sean
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