Another good example of a commuter sampling campaign not expected simply to stand alone solely through the disruption it causes to a travellers journey (in both good and bad ways) and that something is being given away for free – it’s also advertised so that weary commuters can actually look out for it and seek it out should it not be immediately obvious to them on the concourse.
The ad itself is not ground-breaking – a MASSIVE pack shot (always a winner with the brand team) and some copy telling you to splash Tabasco all over your breakfast, lunch and dinner. ‘Bring out the flavour!’ it says.
I’d suggest that if you follow this advice, every meal you have will taste of Tabasco. Perhaps that’s the plan? Of course it is. I’ll stick the strong Bloody Mary’s for now. Barman!
Matt
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