Can a high street retailer solve one of women's biggest problems of insecurity while shopping? C&A Brazil had a good crack. They took the insight of opinions being central to womens' decision making when buying clothes, and innovated the shopping experience.
The execution is beautifully simple. C&A Brazil invited women to go on their Facebook page and 'like' pieces of clothing that appealed to them. Hangers in store then displayed how many people had 'liked' an item in real time; giving an indication of it's popularity to help shoppers with their selection.
A great example of a retailer serving shoppers needs, whilst successfully marrying online and offline worlds. Hats off to them.
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