McCain Foods have launched a £2.5m multimedia advertising campaign encouraging consumers to have ‘chips tonight’ the heart of the campaign is an innovative national outdoor campaign.
Each outdoor ad is tailored to its location for example consumers passing near Dudley Zoo will be asked to ‘Roar, if you’re having chips tonight’, Tottenham Court Roads ad encourages consumers to ‘High Five’ a 3D hand on the poster if you’re having chips tonight. The poster then spits out a coupon for 50p off your next purchase of McCain chips….
Each outdoor ad is tailored to its location for example consumers passing near Dudley Zoo will be asked to ‘Roar, if you’re having chips tonight’, Tottenham Court Roads ad encourages consumers to ‘High Five’ a 3D hand on the poster if you’re having chips tonight. The poster then spits out a coupon for 50p off your next purchase of McCain chips….
Laura
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