Nestle - we will find you
Nestle UK has launched an innovative sales promotion campaign called 'We Will Find You' where they have embedded GPS chips into six lucky wrappers of KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk chocolate bars. Should you open one of them, the GPS will activate and send a signal through to the company's control room. A team of 'commandos' will then be despatched in a helicopter to your exact location within 24 hours and deliver you a briefcase containing £10,000 in cash.
The campaign is supported by around 3,000 posters (tube, outdoor) and TV: http://www.youtube.com/watch?v=sk2Lfgh1c4Q
The ad says they will 'scramble a crack team of highly trained individuals' to locate the owner of the lucky chocolate. 'They will board a helicopter, find the special bar and give the owner £10,000.'
Nestle believes the promotion 'will particularly appeal to men'.
Punam
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