In the run up to the launch of its new Treasures gallery – a permanent display of 22 key exhibits spanning 4.5 billion years (yes you did read that right, 4.5 BILLION years) - the Natural History Museum has organised a London-wide treasure hunt.
YAY!
To take part, just download a map from its site and visit any or all of the 12 historically significant locations indicated. At each destination you'll find an obvious stand and a textured picture representing one of the gallery 22 treasures - 'all' you need to do is make a rubbing of the item. For each rubbing you make, you'll get one entry into a prize draw, and the chance to win an invitation for you and 25 friends (25? I'd struggle for 5) to attend a special party in the Treasures gallery in December following the launch on 30th Nov.
A little convoluted from a promotional mechanic perspective if you ask me but then who doesn't love a treasure hunt? All over London?? That involves rubbing???
Check it out:
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