Tesco are currently running a promotion until Christmas whereby for every £20 you spend, you receive a voucher. 5 vouchers entitle you to purchase Alessi cutlery worth £35 for just £5.
A really effective promotion that plays on people’s aspirational desires, and helps to drive loyalty.
A Tesco consumer is unlikely to shop in Asda for one of their shops because they’ll miss out on a valuable voucher! And of course, no consumer is going to want just one set, they’re likely to keep on shopping for at least 4 or 5 sets!
Marie
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