Wednesday, 13 February 2013

CinePrint ­ - An Interactive Video Print Ad via iPad


To promote the Lexus ES, the company came out with what may be the most revolutionary print ad ever   conceived and executed in the history of our beautiful world of advertising. The print ad allows readers to watch the Lexus ES print ad change colours, ambiance, and settings. Readers will also see the outline of the car and the dashboard lighting up.

Just like the simplicity of this. Even though it may be more hassle than it's worth to set up…still a nice interaction with an ad.

Anna

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