To
promote the Lexus ES, the company came out with what may be the most
revolutionary print ad ever conceived and executed in the history of
our beautiful world of advertising. The print ad allows readers to watch
the Lexus ES print ad change colours, ambiance, and settings. Readers
will also see the outline of the car and the dashboard lighting up.
Just like the simplicity of this. Even though it may be more hassle than it's worth to set up…still a nice interaction with an ad.
Just like the simplicity of this. Even though it may be more hassle than it's worth to set up…still a nice interaction with an ad.
Anna
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