Orange: The Instagallery Campaign

There’s almost been an Insta-everything over the last year, but this might still be a first, with Orange in France launching a new hi-speed network and creating ‘Instagallery’ to promote it. Instagallery which targeted influential instagramers, pulled their photos into staged galleries half a world away in Los Angeles, with short films made of awkwardly scripted comments being made on their photos from people walking through the galleries. Different but cool. What do you guys think?

Source: http://www.digitalbuzzblog.com/orange-the-instagallery-campaign/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+DigitalBuzzBlog+%28Digital+Buzz+Blog%29

James L