The Danish COOP have launched an initiative allowing shoppers to recommend suppliers of local produce, which they would like to see on the shelves of their local store.
This seems like a brilliant initiative on so many levels. Not only does it create a relationship between shoppers and their local store, treating them as stakeholders in the success/shape of the store. But it also endears the brand to local producers and, therefore, the local community. Perhaps most importantly, it breaks the homogenised view of the supermarket shelf, with each store having a different selection
Perhaps UK mults could take some inspiration from their Danish cousins?
Owen
No comments:
Post a Comment