An interesting article here from Shaun Varga, the Chairman and Creative Director at Ingenuity that's worth reading if you've ever felt frustrated by the amount clients seem to pay for the quality of work (and the effort, thought and expertise that goes into developing it) that we produce as an agency.
A broken model? Perhaps, but this is still a people-driven business and what really counts at the end of the day is the relationship that we develop with our clients – if it's based on trust, mutual respect and appreciation of different areas expertise then it is much more likely to be a profitable relationship for all concerned. If it is merely a transactional 'do for me' relationship, then getting paid profitably is always going to be an uphill struggle.
http://www.guardian.co.uk/media-network/2013/mar/12/clients-deskilling-advertising-industry-agencies)
Matt
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