Tescos has launched a clever little footfall-driving campaign using Google StreetView to hunt for virtual eggs and receive vouchers for free choccy.
It's a simple idea with a couple of nice features, particularly the opportunity for users to 'plant' eggs for others to find, once they have found 3 eggs themselves.
Ultimately though, this is a great example of using digital engagement to drive store footfall.
https://www.tescofindtheeggs.com/
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