The Art of Pitching

There are hundred's of books on pitching and how to perfect your performance to guarantee success. Of the hundred plus books, only a very small percentage of them are written by people with a proven track record in business success. Very much a case of 'those that can't do, teach' in my view.

Someone in possession of an enviable, some might suggest unsurpassed, track record of entrepreneurial and business success is Sir Richard Branson. 

Here are his 5 tips for perfecting 'the art of pitching'

I think it's pretty compelling that hundreds of books running to thousands of pages have been written on this topic but for him its just five simple principles.  Save yourself some time (not to mention space on your bookshelf) and absorb these.

Be interesting to judge our pitches against them don't you think?

View the article here (via LinkedIn)