Nice idea for VW featuring migratory birds!
The
winter makes Sweden a harsh place to live, and you know it's coming
when you see the birds migrate. But for those of us who has to stay
here, Volkswagen has equipped their Skiteam edition cars with the
4MOTION four wheel drive, car heater and roof box – all the things you
might need to face the Swedish winter – and made it into an affordable
offer.
Together with the University in Lund we used GPS to live-track an osprey bird during its winter migration to the southern hemisphere and back. TVCs, print ads, outdoor and banners led to the campaign site where you could follow the bird, read his comments (it's a bird, why wouldn't it tweet?!), learn more about the offer and the 4MOTION cars as well as guess the return date for a chance to win prizes.
The campaign, and the offer, lasted until the bird returned. It's a winter adjusted offer for a winter adjusted car.
Together with the University in Lund we used GPS to live-track an osprey bird during its winter migration to the southern hemisphere and back. TVCs, print ads, outdoor and banners led to the campaign site where you could follow the bird, read his comments (it's a bird, why wouldn't it tweet?!), learn more about the offer and the 4MOTION cars as well as guess the return date for a chance to win prizes.
The campaign, and the offer, lasted until the bird returned. It's a winter adjusted offer for a winter adjusted car.
Creative review – May
No comments:
Post a Comment