Beat Fleet coming to a town near you

Coca-Cola has unveiled their fleet of hybrid support vehicles that will lead over 8,000 Olympic Torchbearers on the torch’s 70 day journey around the UK.

Starting this week, the ‘Beat Fleet’ and Coca-Cola team will be handing out special edition, commemorative Coke bottles and memorabilia, and encouraging crowds to line the relay route in celebration of their local Future Flames (inspirational young people who have been given the once in a lifetime opportunity to run with the Olympic Flame).

As the ‘Beat Fleet’ tours from Land’s End to the Orkney Islands, visiting over 1,000 communities nationwide, Coca-Cola says it will encourage supporters to ‘Move to the Beat’. The vehicles will be playing Coca-Cola’s official anthem for the London 2012 Olympic Games, Anywhere in the World by Mark Ronson and Katy B.

Coca-Cola’s ‘Beat Box’ and ‘Beat Bus’ have each been converted to diesel-electric hybrid power, which should save 1.6 tonnes of carbon dioxide over the course of the relay while ‘Recycle Beat,’ a mobile recycling unit, is fitted with an advanced exhaust cleanup system and low emission auxiliary generator to dramatically reduce air pollution.

‘Recycle Beat’ will follow behind the Olympic Torch Relay, sweeping the route and surrounding areas to ensure all waste is collected for recycling.



Sophie