Celebrity endorsement can be a very lazy way to get some exposure for your brand to my mind – Nespresso and George Clooney springs to mind. WHY ARE YOU THERE GEORGE?? SURELY YOU HAVE ENOUGH MONEY???? Perhaps he was hoping to meet girls? If so, fair enough. But then again, if you’re George Clooney, do you really need to go out and MEET girls. They come to you, no? No? What’s the point then....?
But I digress...
Samsung have just launched their latest handset from the future – the Galaxy Note. Ask Craig and he can tell you all about it (probably). And they’ve asked that nice man David Beckham to help them. Bless.
Anyway, they haven’t just used his name or pasted his perfectly groomed mug into their ads (although they have done both of these things), they have engaged their creative minds and decided to employ Dave’s most forgotten skill (football) to promote the product. It even features in the ad in an almost relevant way. Check it out.
http://www.youtube.com/watch?v=AHjiAwZPCZA
All I’ll say is it looks massive and even though Dave pulls it out of his pocket (the handset I mean) I’m sure he’s wearing special trousers that accommodate such a huge gadget (I’m still talking about the handset).
Finally, I was amused by the fact that Brand Republic felt the need to describe Dave as “former Man Utd and Real Madrid footballer David Beckham” in case we didn’t know who he was. There must be however young kids around that love him without ever realising that he was a footballer once upon a time. They probably think he’s the guy that owns Adidas. Or Pepsi. Or Samsung.
Oh well. He is.
Matt
No comments:
Post a Comment