It's Hot!! And confused...

I’m quite a fan of spicy food and rare is the meal that I cook that won’t feature a dash of hot sauce at some point. So, having run out of Tabasco, I was pleased to be able to find my favourite authentic American hot sauce in the Co-Op very easily.

It was easy to find as the packaging has gone all Jubilee, emblazoned with a diamond encrusted Union Flag design. Intrigued, I picked it up and had a quick read and it seems, to celebrate the Queen’s Diamond Jubilee, you can ‘Win a Diamond’ (worth £15,000) with their special limited edition Union Flag packs.

Eh? How can something so typically American suddenly be flying the flag of the Mother Country??

Well, look a little closer and you will see that Tabasco has a Royal Warrant which it was granted in 2009 – apparently the Queen Mum was a massive fan and it’s been a staple of the Royal Family dinner table ever since. Who knew?

You can find out more about this quirky piece of the ‘special relationship’ puzzle here:

http://www.tabasco.com/mcilhenny-company/press-releases/royal-warrant/

What is less easy to find is any reference to the promotion on the brand’s Facebook page (to which the pack directs you). Which was a shame as up to that point it had been text book stuff – get stand out at shelf, create shopper interest with an intriguing and exciting offer, seal the deal with a unique-code driven online promotion.

Have a look for yourself at:

http://www.facebook.com/tabasco

Matt