Citizen M is a really cool boutique hotel that exists in Amsterdam and Glasgow. They’ve got a great brand personality and look and feel, and they’re coming to London. They’ve just launched a facebook campaign encouraging people to like the page by clicking on a button called ‘happy citizens click here’. By clicking the button, you submit your facebook profile photo to be used on a big billboard which will be erected in London for their launch, and are automatically entered into a draw to win tickets to their launch party.
Very cool brand, and their launch, I don’t doubt, will live up to their cool persona.
Marie
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