By Vicki
Coca Cola’s ‘Spread Happiness’ global campaign has sparked a unique activation in Singapore. Interactive vending machines were placed on student campuses, simply branded with ‘Hug Me’. As well as the warm fuzzy feeling from embracing a hug, the machine then dispenses a free coke. The popularity has seen people queuing to give the vending machine hug as well as sharing pictures and videos on social media.
The hug machines have been such a huge success, there are now plans to roll it out across Asia – no word as yet as to whether it will come to the UK, but let’s hope it comes to the infamous bus stop on TCR!
Plus this ‘Coke machine of happiness’ in Boston is pretty awesome too
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