Everyone loves a cold beer

The 2012 Coachella Valley Music and Arts Festivals are taking place this April in the USA. A huge number of Visitors stay on the event’s campsite in the desert settings during this time, and since such festivals just can’t do without chilled beer, people will need a safe and cold place to keep their bottles in. Heineken is addressing this problem by offering Coachella guests the opportunity to keep their beer in the Heineken cold storage room, which is like a real beer bank!!

To make a secure ‘deposit’ of up to two cases of Heineken cans, campers just have to provide their names and have their fingertips scanned on the spot. The storage service is totally free of charge and the cans can be stored throughout each event. Unlike a money deposit, you don’t have any interest income here, but still Heineken offers some rebate to those who purchased Heineken at the event - Coachella attendees who buy one or more festival wristbands and one 12-pack of Heineken or Heineken Light Beer can get $25 back after the events!! Win win if you ask me!



Sophie