The “Party Terminal” targeted groups of lads heading abroad on holiday using an attractor video which featured a promo girl beckoning passersby saying “Hi there, welcome to Red Stag’s Party Terminal. Touch-in below and join in the party!”.
All consumers needed to do to interact was stand in front of a screen for the camera to capture the scene. They then appeared on-screen with promo girls dancing beside them as if they have been transported to a virtual party.
Participants could then share their personalised video of the experience via Facebook, before enjoying a sample of Red Stag from the promotional bar. It was such a success that it was later rolled out across other European airports.
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