Activating Frenchmen!

Although on our many Wax visits to galleries and exhibitions we always show great respect to the museum as a peaceful place in which to absorb the artistic mastery on display, we are also big fans of powerful guerrilla marketing that causes a proper stir, sets the internet buzzing and plants brands firmly into the consumer consciousness.

It’s unlikely that the Director of the Musee D’Orsay in Paris is going to be shopping in Etam any time soon, but if Parisians weren’t talking about the retail brand before, then they certainly are now....



http://www.telegraph.co.uk/news/worldnews/9009223/Lingerie-publicity-stunt-in-Paris-Musee-dOrsay.html