Wednesday 25 January 2012

Walkers Guess The Flavour

Walkers have unveiled their latest promotion which takes a new twist on their previous flavour based activity.

The public are being asked to try Mystery Flavour crisps and Guess The Flavour for a chance to win £50,000. There are 3 Mystery Flavour crisps so £150,000 up for grabs in total.




A launch event last week, hosted by Gary Lineker, was attended by the good and bad from reality TV, with a heavy TOWIE presence http://on.fb.me/y3Totb

Guess The Flavour is an interesting twist and a logical progression from Do Us A Flavour. Whether it captures the people’s imagination in the same way remains to be seen but it is pretty certain that Walkers will secure additional siting within retail outlets which alone should see sales increase.

The promotion runs until 9 March and all correct entries will be placed into a draw. A correct entry must be identical to the Mystery Flavour name e.g. Red Chilli and Sage.

Clues for each of the Mystery Flavours will be revealed during the promotion.

Entries can be made via walkers.co.uk, text or on Facebook http://on.fb.me/wVIqHs and people’s entries are used as part of dynamic content on the sites.





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