New Snickers ad featuring Joan Collins and Stephanie Beacham

 

The new ad for Snickers, featuring Dynasty actresses Joan Collins and Stephanie Beacham, has been unveiled by AMV BBDO.

The pair replace Mr T as the face of the chocolate bar, and introduce the new tagline ‘You’re not you when you’re hungry’.

Set in a changing room, Collins accuses a team-mate of stealing her deodorant. She is given a Snickers bar to eat because she is ‘acting like a diva'.

Yesterday, Katie Price’s Twitter account was ‘hijacked’ by Snickers as part of the campaign, with followers becoming confused about the tweets on the Eurozone debt crisis.

Clever and a nice angle after the success of 'Mr T'.

Chris.