There was a time when sending a recorded video greeting meant having to load a plastic tape into a machine, but crystal-clear messages can now be sent without a cable or tape in sight. Cravendale are using it as part of their campaign featuring The Muppets.
Video greetings cards that allow people to record personal messages for their friends and loved-ones are being snapped up for £25 each.
The cards, made by Your Video Card, consist of a 6cm (2in) LCD screen and a discreet USB port that can be used to transfer images from a computer, or recharge the screen’s battery.
Users can buy a card, or record their message on the company’s website.
‘Say you can’t make it to see a relative for Christmas, recording a message has more impact than sending a normal, boring card, which I think people are sick of,’ founder Christophe Gras said. ‘It is high quality, compact and, so far, the feedback has been really positive.’
Businesses have also latched on to the idea. VideoPak, part of communications company Amstore, is the first in Britain selling them to corporate clients.
It has shifted about 10,000 to companies including Harrods and Renault. And, with screen sizes constantly shrinking, it may not be long before video business cards are being handed out.
Marcelo Bustamante, of VideoPak, added: ‘The technology we have now is superior to when we started. One day, video cards will be used in mass marketing. We hope to be there at the start.’
Yorkshire-based Cravendale dairy is using the cards in a new advertising campaign that features the Muppets.
The dairy’s Sam Dolan said: ‘We’re famous for doing things differently and this was the perfect way to preview the advert without using traditional routes.’
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