Friday 17 February 2012

Curiosity has its rewards


With severe delays on the Victoria line this week, I had more time to kill than usual and read the Metro front to back, including the classifieds. Surrounded by ‘smokers wanted’ and ‘Adult film extras needed’ was a strange little ad, aimed at ladies to encourage them to propose to their men on Feb 29th. It was surprisingly witty and even more surprisingly had a website for Hendrick’s Gin at the bottom



Visiting the website, I was lead to the Hendrick’s Curiousitorium with tips on reverse courtship. This month Hendrick’s will have a Preposterous Proposal Throne travelling around surprising venues, to help ladies orchestrate a proposal. Plus you can win a honeymoon in a luxury London hotel.
 




A really unusual idea and the website looked great. I’m not sure how many people would have noticed this, but a great way to (cheaply) promote their activity for all those who are curious.

Vicki

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