Lolling in front of the TV last night after a hard day spent sofa shopping with a 12 week old baby who take a dim view of such activities, I saw a TV ad that spiked my attention (quite something after a large portion of cottage pie). It featured a kindly old northern ‘Granny’ lamenting the waste grounds around her and how bored the kids are. And we know what bored kids can get up to, don’t we?
But then, she holds up a magic green picture frame which amazingly ‘transforms the patch’ behind her into a bright and fun playground/ skate park/ multi-sports zone full of happy and active ‘youngsters’.
Hang on, I feel a promotion coming on...
And lo, Granny rounds off the ad by saying “just buy any of these soft drinks (Robinsons, Pepsi Max J2O, Tango) and you could help fund re-generation projects in your region”. Now that’s a lot more interesting than Kids Go Free or Free Swimming Lessons (although these are clearly strong and attractive offers to families as there hasn’t bee a time for many years that some brand some where has not been running one of these promos). I think everyone looks at the huge number of waste areas that we find in our country and wonders what to be done. Well, soft drinks and promotional marketing to the rescue.
Job done, no?
Matt
http://www.transformyourpatch.com/
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