Knowing how much I hate sweets, this post may come as a surprise..but I was activated by Rowntrees Sour Pastilles today!
Quite simply, buy a pack, and if it’s full of red sweets (because the Rowntrees dinosaur made a mistake and put them all into the same pack….), then you win £10,000 instantly. If not, go onto facebook and enter the promotional code online to see if you’ve won £1000 via a second chance to win. Sadly, I didn’t win the cash, but I did win more sweets….boooo! Sad times for Marie.
Great enticement for driving ROS – the packs were 2 for 80p in Sainsburys, and once I’d won my sweets that will now be posted to my house, I saw the below message, encouraging me to enter the promotion 2 more times for the chance to be entered into yet another draw for cash or an exclusive prize!
Cute brand interaction videos too.
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