Marc Jacobs Branded Tuk Tuks

Marc Jacobs Daisy perfume has a brand new bottle in the shape of..... you've guessed another giant 'Daisy'. Coty worked with Tukshop to bring the launch to life on the streets of London - the result was a fleet of Marc Jacobs Daisy branded tuk tuks. One of the vehicles towed a specially prepared trailer containing a garden of fresh daises and some of the soon to be launched fragrance.



On 25th January Tukshop operators took the road show all over London to meet with the magazine houses such as Hearst, Bauer, IPC, Conde Nast & Hello where staff were presented with gifts to cheer them up on a chilly January day! The fleet of three brightly wrapped tuk tuks attracted lots of attention and the unique experiential activity was a great success.

Such a cute little idea

Sophie