Have you all grabbed a free cake out from the JCDecaux outdoor poster on Tottenham Court Road?
The poster includes a cake dispenser which can distribute up to 500 Mr Kipling Angel Slices every day and not only does it give you a free sample but it also sprays out a cake scent from the top of the poster.
They launched the outdoor poster campaign with Joanna Page AKA Stacey from Gavin & Stacey last Monday on Tottenham Court Road.
Keep a look out for the experiential campaign which will involve a tailored "Cakemobile", which will tour the country from 27 March. The van will promote the brand's snap-pack format and the fact that consumers can eat the cakes on-the-go.
Jess
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