McCain has unveiled its latest advert with its 'scratch and sniff' concept - where the ads literally smell like freshly baked potatoes. The bus shelter ads are 3D and ooze the smell of a freshly baked jacket potato and the 3D jacket potato is also heated.
The adverts issue money-off vouchers for everyone who presses the button!
The smelly adverts are part of McCain’s new campaign celebrating the launch of their new frozen jacket potato and is the biggest ad campaign since the famous McCain Oven Chips in 1979.
The potato aroma took three months to develop as they teamed up with a specialist scent lab to ensure they got the potato smell just right….
Laura
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