Check into your KLM flight via Foursquare or message them via Twitter once you've checked in at the airport and you too might find yourself bombarded by a film crew while a member of staff gives you a little personalised gift. How do they personalise it? They have a nosey around your Facebook/Twitter page.
Although I think KLM are very good at nice little personal touches (I love the free personalised luggage tags they sent me after I designed them on their site) I find this just a little bit creepy. I'm all for interacting with a brand and (generally) happy for them to interact back but I think a personalised gift based on what I've been talking about on my Facebook page is a bit too Big Brother.
Jennifer Thomas
No comments:
Post a Comment