Submitted by Sean
http://vimeo.com/38379381
A follow up to my previous blog on the Nike FuelStation at Boxpark in East London, in this video Nike's global creative director Andy Walker demonstrates how the company's new FuelBand wristband helps athletes monitor their activity across a range of sports and daily activities.
The NikeFuel Station provides digital interfaces for trying out the FuelBand and uploading data from other Nike+ monitoring devices.
It’s a really cool way of integrating the brand and it’s products into people’s daily lives.
Keywords: Nike, FuelBand, Gamification, Boxpark, Sport
http://vimeo.com/38379381
A follow up to my previous blog on the Nike FuelStation at Boxpark in East London, in this video Nike's global creative director Andy Walker demonstrates how the company's new FuelBand wristband helps athletes monitor their activity across a range of sports and daily activities.
The NikeFuel Station provides digital interfaces for trying out the FuelBand and uploading data from other Nike+ monitoring devices.
It’s a really cool way of integrating the brand and it’s products into people’s daily lives.
Keywords: Nike, FuelBand, Gamification, Boxpark, Sport
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