Thursday, 13 December 2012
The Red Stripes
Sunday, 9 December 2012
Bloggy
Jack Daniel's Barrel Tree
Friday, 7 December 2012
Krug Institute of Happiness
A champagne-pairing dinner has been set up by Krug to try to bring happiness to the guests.
In the days before attending, guests answered a questionnaire, giving up information such as which piece of music makes them feel happy, their favourite sweet and the game they loved playing as a child. This allows Krug to sprinkle a few tailored crumbs of happiness over your evening.
In a glass-clad private house in Highgate, an assortment of strangers sit down at large dinner tables and the head chef of Michelin-starred Viajante in Bethnal Green will be cooking their supper.
The idea behind the Institute of Happiness, Krug boss Olivier Krug explains, was to reflect the philosophy of the brand's creator, Johann-Joseph Krug.
"He wanted to create a champagne that every year would have the exact same taste, whatever the vintage — so that it always brought you exactly the same amount of happiness."
But apart from inevitably enjoying the champagne and good food, what did that mean for the guests' genuine happiness?
"There are two types of happiness — the deep and meaningful and the fleeting pleasures. What we're talking about here is a perk that won't change your life but will put a smile on your face," says Professor Neil Frude, clinical psychologist at The Happiness Consultancy.
(words based on Evening Standard article 6 December 2012)
Sean
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Friday, 30 November 2012
'Just Sayin' App created by Ricky Gervais
Add
Ricky Gervais to the growing list of celebrities turned entrepreneurs.
On Wednesday, Mr. Gervais will unveil a new app called Just Sayin', that
lets people record two-way voice conversations and broadcast them to
Twitter and Facebook.
He believes the world needs an app that
lets people talk as there's no better way to express your own opinion
than in your own voice. Gervais is a big advocate of free speech and
believes that often offense is the collateral damage of that. But it
should be an aim. We don't want to hurt people, attack people -- but
anything that is honest, thoughtful, interesting and possibly funny
should be allowed.
Twitter doesn't stop anyone from tweeting
again and again, it just breaks us up into little sound bites, and 'Just
Sayin' adds a new dimension to this social media world that we're
creating.
Add Ricky Gervais to the growing list of celebrities turned entrepreneurs. On Wednesday, Mr. Gervais will unveil a new app called Just Sayin', that lets people record two-way voice conversations and broadcast them to Twitter and Facebook.
He believes the world needs an app that lets people talk as there's no better way to express your own opinion than in your own voice. Gervais is a big advocate of free speech and believes that often offense is the collateral damage of that. But it should be an aim. We don't want to hurt people, attack people -- but anything that is honest, thoughtful, interesting and possibly funny should be allowed.
Twitter doesn't stop anyone from tweeting again and again, it just breaks us up into little sound bites, and 'Just Sayin' adds a new dimension to this social media world that we're creating.
Tuesday, 27 November 2012
Friday, 23 November 2012
National History Museum - Treasures: The Hunt
In the run up to the launch of its new Treasures gallery – a permanent display of 22 key exhibits spanning 4.5 billion years (yes you did read that right, 4.5 BILLION years) - the Natural History Museum has organised a London-wide treasure hunt.
Thursday, 22 November 2012
#NOTHINGMISSED
Wax Live's #NOTHINGMISSED campaign to promote the launch of Canon's EOS M is now live! We've taken over both the Canon Facebook and Twitter pages and are going to be constantly engaging online over the coming weeks to promote our experiential activity!
Tuesday, 20 November 2012
Domino's - Delivering movies
Domino's is offering a free movie with their pizza!
That's my evening sorted.
Monday, 19 November 2012
Rekorderlig Swedish Winter Forest bar
Covent Garden Soup Co experiential activity
Ever regretted that text you sent?
Send free, secure & private self-destructing text, voice, video and pictures app to app worldwide, without leaving a trace.
Tesco's Alessi promotion
Monday, 12 November 2012
Real Postcards from your phone
This is one of those simple 'why hasn't it been done before?' ideas.
Now you don't have to search for the perfect postcard from the giftshop, and pay over the odds for a stamp.
With the genius app called ' bypost' you can select your own holiday snap ( or any snap come to think of it) from your phone, write your own message to those back home and it's transformed into a real postcard, delivered to your loved one for under a quid.
A great example of 'old' & 'new' coming together in a really useful little app.
Phil P
Thursday, 1 November 2012
The Art Of Lettering
Seb Lester designs beautiful type for brands and his work bridges the gap between art and copy, literally.
www.seblester.co.uk
Lovely stuff.
Phil P.
Thursday, 25 October 2012
Love it or hate it...
Wednesday, 24 October 2012
Nestle we will find you
Wednesday, 17 October 2012
Argos 'Toy Exchange' for Christmas
Argos have launched their toy exchange for Christmas. The scheme encourages consumers to bring in their unwanted toys, toys will be donated to Barnardo’s children’s charity and the consumer will in return get a £5 voucher to spend in store (£35 minimum spend) for a new toy.
Friday, 12 October 2012
McCain Chips Tonight
Each outdoor ad is tailored to its location for example consumers passing near Dudley Zoo will be asked to ‘Roar, if you’re having chips tonight’, Tottenham Court Roads ad encourages consumers to ‘High Five’ a 3D hand on the poster if you’re having chips tonight. The poster then spits out a coupon for 50p off your next purchase of McCain chips….
T-shirt OS
Wednesday, 10 October 2012
Kit Kat Biggest Break
Friday, 5 October 2012
Strongbow digital bottle caps
Thursday, 20 September 2012
Tuesday, 18 September 2012
Top Shop - Unique Live
Monday, 17 September 2012
Captain Morgan - free glass tankard
Codes can be found on 70cl and 1l bottles in Asda, Tesco, JS, Morrisons and Co-Op
Wednesday, 12 September 2012
Converse - Pro Streets
Converse have announced the launch of Pro Streets, a European-wide game, launching in London on August 29 that encourages you to celebrate the unique creativity of your local area, by showing off your most original moves. It's up to you how you showcase what makes your area special. Your moves can be anything from dance routines, skate tricks, MC battles, ball-skills – just make sure they're an expression of who you are.
Your creativity will be captured by special cameras and uploaded as a video onto the Pro Streets website: prostreets.com
Taking place in six of the world's most culturally diverse cities: London, Paris, Madrid, Berlin, Amsterdam and Milan, Pro Streets celebrates the launch of Converse's new Pro Leather range, Pro Leather Vulcs. Converse will bring Pro Streets to life in London with special cameras set up in five iconic boroughs: Brixton, Camden, Finsbury Park, Ladbroke Grove and Mile End.
You and your friends can then support and promote your favourite films online, and at the end of the game Converse will celebrate the cities, neighbourhoods and individuals with the most incredible talent.
Wednesday, 5 September 2012
Grolsch interactive
The voiceover continues: "The man who never speaks, hears everything. Text him your name, and if it sounds familiar, he'll buy you a beer." Interesting take on sampling.
Thursday, 30 August 2012
Intel's vending machine
Monday, 20 August 2012
The Echo Temple
http://www.youtube.com/watch?v=Ufro55cTp7w&feature=player_embedded
The Echo Temple allowed users to play virtual instruments by moving their body in front of motion-tracking cameras. The unique musical experience conducted the audience was concepted by Mother New York and was the centrepiece of Kyocera's activation at Virgin mobiles Free Fest, a full day music festival featuring Cee Lo, Patti Smith etc attended by 50,000+ people.
Monday, 13 August 2012
Tesco's taking over
Thursday, 2 August 2012
Fruitful idea
How do you show that a brand of fruit juice is 100% natural?
How about growing packaging made of real fruit?
This idea for Camp Juice picked up a silver Lion at Cannes, I feel that Gold might have been more deserved.
Using special technology that they developed, plastic molds were placed around fruit buds, and the fruit 'grew' into the molds.
They then placed the fruit packs in the fruit aisle to serve as living, juicy POS. A simple thought, beautifully executed.
Phil P.
Dollar Shave Club
http://www.youtube.com/watch?feature=player_embedded&v=ZUG9qYTJMsI
Tuesday, 31 July 2012
We 'Like' C&A Fashion Like
Can a high street retailer solve one of women's biggest problems of insecurity while shopping? C&A Brazil had a good crack. They took the insight of opinions being central to womens' decision making when buying clothes, and innovated the shopping experience.